The Incase for HUF and DQM project began when Damon Way (Incase Chief Brand Officer), Keith Hufnagel, aka HUF (HUF owner/professional skateboarder), and Dave Ortiz (DQM owner) decided to partner together with the vision of creating a product that authentically represented their collective interests, backgrounds and geographies. The results of the collaboration are the fully functional HUF and DQM Skate Messenger Bags, customized in two variations to depict each retailer's respective city
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